Eleanor Summercoat by Lena Hoschek from the summer 2025 collection

Eleanor Coat
A statement piece for spring

The New Romantic SS 25

20 years of Lena Hoschek – a collection full of joie de vivre

With the new Spring/Summer 2025 collection “The New Romantic”, Lena Hoschek heralds the 20th anniversary year of her label and brings pure joie de vivre to the wardrobes of style-conscious women. The collection is a celebration of playful femininity, inspired by colorful candy stores, floral patterns and summery lightness.

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Model is wearing the green Lena Hoschek Tradition cardigan called

SS 25 Tradition

A closeness to nature, a sense of home and quality – these are the values that have characterized Lena Hoschek Tradition from the very beginning.

In spring/summer 2025, Lena Hoschek’s traditional costume line shows its sweet side. Delicate floral motifs merge with exquisite ribbons to create a harmonious bouquet that exudes the scent of pure romance and grace.

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Find us near you

Store Vienna

Seilergasse 16
AT-1010 Vienna
Tel.: +43 5 0309 200
E-Mail: wien@lenahoschek.com
Mon. to Fri.: 10 a.m. to 6 p.m.
Sat.: 10 a.m. to 6 p.m.

Store Graz

Joanneumring 3
AT-8010 Graz
Tel.: +43 5 0309 300
E-Mail: graz@lenahoschek.com
Mon. to Fri.: 10 a.m. to 6 p.m.
Sat.: 10 a.m. to 5 p.m.

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Eleanor Coat A statement piece for spring