With the autumn/winter collection 2024/25 by Lena Hoschek Tradition, the designer interweaves the rugged aesthetics of Scotland with the finesse of Austrian craftsmanship and immerses this fabric in a warm, sophisticated color concept.

The Styrian designer creates exciting contrasts and creates a timeless collection that is both elegant and down-to-earth.

“What do we really need today?” is the question Lena Hoschek asks herself when designing: Timeless, elegant, strong, feminine, valuable is the answer!

THE MUSE

Untamed and sensual, with wild hair and deep red lips, she’s showing off her legs this season. She combines her traditional dresses with rough leather boots and drinks a glass of whisky in the evening.

Tartans and delicate silks are immersed in an autumnal color palette with opulent paisley motifs and wallpaper floral patterns. Velvety dark green, warm burgundy red and earthy brown tones adorn the exquisite fabrics and are reminiscent of the mysticism of the Scottish Highlands. Classic Scottish checks, which can be found on the dresses and skirts in the collection, are decorated with playful ribbon elements and reflect Lena Hoschek’s unique design aesthetic.

Romantic lace blouses and folkloristic fringed scarves round off the timeless elegance of the festive dirndls and traditional dresses. In contrast, the designer combines weatherproof lace-up boots, which can certainly be traced back to the Scottish weather in terms of inspiration. Artful knitted patterns adorn the soft, woolly cardigans and are just as suitable for cooler days as the jackets and capes made of robust loden.

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