Wiesn Edition

Where Tradition Meets Style

Sunshine and laughter fill the air, soon accompanied by the clinking of beer mugs. The Wiesn transforms into a colorful sea of festive attire. Opting for a dirndl by Lena Hoschek is an investment in exquisite craftsmanship and superior quality, a piece that can tell stories for generations.

Dirndl

For those who love bold floral patterns, the  Augusta dirndl with its charming Munich neckline is the perfect choice. However, if you prefer a sweetheart neckline or a different color palette, our traditional collection offers a variety of options to make any traditional costume enthusiast’s heart soar.”

Tradition Looks

Our beloved Gretl dress will accompany you to the Wiesn again this year. Capture hearts in our creations! For those seeking not just a dirndl but refined traditional looks, this year’s collection offers the perfect pieces. They pair perfectly with our stylish accessories and modern traditional jackets.

Perfectly paired with…

Complement your Wiesn attire with exquisitely crafted traditional jackets. With their distinctive charm and exquisite craftsmanship, they are the perfect addition to any dirndl. The feminine cuts of these traditional jackets elegantly and timelessly accentuate the female silhouette. Classic elements such as stand-up collars, horn button plackets, and intricate embroidery on the hems and sleeves emphasize the traditional character, while modern details add a fresh and contemporary touch.